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How Bruce Bolt boosts LTV, delights customers and achieves 100X+ ROI with AI personalized videos from the founder!

Background

Bruce Bolt's gloves and products have become a popular choice for professional and amateur baseball players alike, offering a combination of style, comfort, and durability that is hard to find. But what many people don't know is that the company was founded by a 16 year old young man named Bear Mayer, who had a passion for baseball and a desire to make a difference in the world. He named the company after his grandfather, Bruce, who was struck by lightning twice, yet lived (thus the name Bolt).

Bear Mayer's entrepreneurial journey began when he was looking for ways to earn money for gas for his car. His father encouraged him to either get a job or start a company. Initially, Mayer and his parents didn't take the idea of starting a company too seriously and saw it as a fun project. Despite being a young entrepreneur, Bear has already made a significant impact on the world of baseball with his products. His passion for the sport and desire to create high-quality equipment that helps players perform at their best has driven him to achieve success at a young age. Mayer's story is a reminder that sometimes taking a chance on a seemingly small idea can lead to big things, especially with the support of family. His success with Bruce Bolt is an inspiration to other young entrepreneurs who aspire to make a difference.

Results

100X+

ROI

14%

Cart Recovery Rate

78%

Post purchase email open rate

40%

Abandoned cart SMS click through rate

"Working with Maverick has been a game-changer for us. Integrating their AI-personalized videos into our marketing instantly made us more money, and generated goodwill with our customer base. The level of engagement and connection we're experiencing with our customers since implementing them is insane. The Maverick team has been consistently helpful, easy to reach, and joy to work with. This has been a home run for us and we couldn't be happier with the service."

Chris Hall - Senior Marketing Manager, Bruce Bolt

Challenge

As Bruce Bolt has continued to grow, Bear Mayer and his team have been looking for ways to maintain the personal touch that has been so essential to their success. They found in Maverick a scalable AI powered solution that allows Bruce Bolt to send personalized videos (from Bear himself) to all their customers at scale via Email and SMS. With Maverick's AI, Bear only had to record himself once and can now send personalized video messages where he greets each customer by name when they complete a purchase, abandon a cart or join the mailing list. By embracing an AI solution like Maverick's, Bruce Bolt is poised to continue its impressive growth trajectory while staying true to the personal touch that has made it a fan favorite.

Solution

As Bruce Bolt has continued to grow, Bear Mayer and his team have been looking for ways to maintain the personal touch that has been so essential to their success. They found in Maverick a scalable AI powered solution that allows Bruce Bolt to send personalized videos (from Bear himself) to all their customers at scale via Email and SMS. With Maverick's AI, Bear only had to record himself once and can now send personalized video messages where he greets each customer by name when they complete a purchase, abandon a cart or join the mailing list. By embracing an AI solution like Maverick's, Bruce Bolt is poised to continue its impressive growth trajectory while staying true to the personal touch that has made it a fan favorite.

Customer Feedback

"We love the product. Thank you for the personalized video. Customer for life!"

"Thanks so much bro!! Great way to attain customer support!! Hope to buy from u soon again!"

"Thank you for the message. Nice personal touch. Will be looking for more gear from your company."

"These are for my 8 year old son Jett. I’ll send a quick video of him once he gets his gloves. He loves social media and got a kick out of your video with my name in it from you. Well done. Best wishes in your business journey. We love the Bruce Bolts"

"Thank you for the video. I thank you and the company you made are on top of the game. I love everything you have from batting gloves, arm sleeve, batting grips and more!"

"Thanks Bear! Your story is so inspirational. We are giving you a standing ovation and fist bumps from here! You're product is authentic and so are you. Keep up the amazing work but don't forget to enjoy all of the good in your life outside of your amazing company. Looking forward to keeping up with your continued success! Cheers!"