In 1985, brothers Allen and Bijan Manesh founded Cameron's Seafood in Rockville, Maryland. Their sons, cousins Cameron and Pey Manesh have continued the legacy of the family business. True to their Persian heritage, their mission was not only to sell seafood but also to prepare and serve it to their customers at an affordable price so that everyone could enjoy delicious seafood. After seeing customers drive 6 hours+ from other states just to get their higher quality and affordable product, the cousins set to expand outside of their local area.
Within weeks, the cousins had transformed the brand from a local traditional player to launching an online business shipping to seafood lovers across all North America. 9 months into the new project, they had already processed more than 1,500 shipments. Not only does this pose a logistical challenge (crabs need to arrive within 48 hours if not they die) but also a challenge in keeping the same standard of customer experience they had offered clients locally for decades. That's why the cousins decided to prioritize personalization at scale.
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Cameron's Seafood decided to place a bet on AI generated personalized videos to scale the quality customer experience they had always offered at a local level. For this feat, they joined forces with Maverick to ensure customers were receiving personalized videos programmatically at different key moments in their customer journey. Their customers are now seeing Scotty, a member of the team, on video with a sample of their crabs in a table in front personally thanking them after a purchase, encouraging customers who abandon carts to complete a purchase and nudging those customers who haven't purchased in a while to purchase again (win back).
"Hey Cameron’s Seafood team - this was awesome! I’ve never had such personalized service from any other company before. Really appreciate it and am a fan already"
"Loved the video!! Thanks for such a personal touch. Means a lot in this mostly digital world. Whole family will enjoy the crab legs on Fri or Saturday."
"Hey thank you! I'll be referring a few friends also."
"Hi Scotty, Thanks for the personalized video! I have never had a business send me a personalized message before! This is great!"
"First time ever getting this type of response. Love it!"
"Wow that's a first never had anyone to send me a personal message because I ordered from them."
"Thank you for the video. Much appreciate the special touch!"