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Flock Foods Increases Campaign Conversion Rate by 56% Through Improved Email Inbox Placement
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Background
Flock Foods crafts keto-friendly, high-protein chicken skin crisps and other meat snacks made from 100% real chicken, seamlessly combining health and flavor for low‑carb fans. Launched to fill a market gap for portable, nutrient-dense snacks, Flock has rapidly expanded its lineup and seen strong online demand, becoming a go-to brand for conscious consumers seeking better-for-you alternatives.
Results
56%
Overall increase to campaign conversion rate
55%
Overall increase to campaign click rate
$1087
ADDITIONAL dollars per campaign!
Flock Foods saw an immediate uplift in campaign performance. By improving inbox placement with Maverick’s Inbox Placement Optimizer, Flock Foods was able to maximize visibility and ROI—turning emails into a stronger, more reliable revenue channel.
Challenge
One of the biggest untapped growth levers in ecommerce is email inbox placement. Most brands pour energy into creating compelling emails—great copy, design, offers—but still end up in the promotions tab or spam folder, where customers are far less likely to engage. This hidden issue reduces open rates, lowers engagement, and leaves revenue on the table. For high-performing DTC brands like Flock Foods, improving visibility in the inbox is essential to unlocking the full potential of their email campaigns.
Solution
To address this challenge, Flock Foods implemented Maverick’s Inbox Placement Optimizer. The tool makes it much more likely that brands' emails land in the primary tab of inbox clients like Gmail instead of landing in promotions. Thus, instead of competing against dozens of emails every day, they now only compete against a few. Emails in Primary Inbox also trigger mobile notifications! More eyeballs -> more clicks -> more revenue.