How Awe Inspired Improved Inbox Placement And Boosted Placed Order Rate by 73%

Awe Inspired is a venture‑backed fine jewelry brand that blends craftsmanship with symbolism and spiritual expression. The brand creates pieces crafted from precious metals like 14k gold and sterling silver, featuring natural gemstones and designs meant to empower and inspire wearers with symbolic meaning.

Leading with collections like their popular Goddess and charm necklaces, Awe Inspired has built a strong identity rooted in emotional connection and self‑expression, a strategy that has helped the brand resonate with a diverse audience seeking jewelry that tells a story.

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Even for brands with rich storytelling and loyal followings, ensuring emails land in subscribers’ primary inboxes remains a significant challenge. Promotional and marketing emails can easily be filtered into spam or the promotions tab, where engagement rates fall sharply. This inbox placement issue isn’t unique to individual brands; agencies and lifecycle partners also contend with the same obstacle when optimizing email performance for their clients. When messages don’t reach the primary inbox, open rates, clicks, and conversions are diminished, leaving revenue potential untapped.

To tackle this challenge, Awe Inspired implemented Maverick’s Inbox Placement Optimizer across their campaign emails. This tool makes it far more likely that messages land in the primary inbox instead of being relegated to promotions or spam. With this improved inbox visibility, Awe Inspired’s emails reached more subscribers where they actually engage with mail daily,  increasing opportunities for opens, clicks, and purchases. The integration was seamless: after a simple one-time setup Awe Inspired had Maverick Optimizer running on campaigns and flows automatically without changing content or creative, unlocking higher visibility and performance with minimal effort.