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We’ll give you a 2 week free trial of Inbox Placement Optimizer, so you can see results first hand. No work required from your end.
How birddogs Upgraded Klaviyo Email Inbox Placement and Increased Order Rates by 28%
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Background
birddogs is a DTC apparel brand known for its signature shorts, pants, and quarter-zip. With a unique blend of performance fabrics, built-in liners, and an irreverent brand voice, the company has cultivated a devoted customer base. Their marketing often leans bold and playful, which has helped them build a passionate audience and strong word-of-mouth growth.
Results
28%
Overall increase to campaign conversion rate
17%
Overall increase to campaign click rate
$3272
ADDITIONAL dollars per campaign!
Birddogs used Maverick’s Inbox Placement Optimizer to ensure their Klaviyo emails landed in customers’ primary inbox instead of promotions or spam. The result was a 28% increase in conversion rate, 17% higher click rate, and an average of $3,272 in additional revenue per campaign, all without changing any creative or content.
Challenge
Even for brands with engaged followings and compelling content, email inbox placement remains a hidden bottleneck. Many marketing emails never hit the primary inbox, they get lost in spam filters or relegated to the promotions tab, reducing visibility and engagement. For birddogs, this meant that some of their best offers and messages were quietly going unread, limiting the revenue potential of their email campaigns.
Solution
birddogs adopted Maverick’s Inbox Placement Optimizer to overcome this inbox placement barrier. The tool makes it far more likely for emails to land in the audience’s primary inbox rather than promotions or spam.
With this change, birddogs’ campaigns compete against fewer distractions—boosting visibility. The integration is seamless, the Maverick team helped the brand with the initial setup and then the tool is running in the background optimizing every eligible campaign automatically. No rewriting or redesigns required, just better placement and more impact per send.