How Clocks and Colours Enhanced Email Inbox Placement and Boosted Campaign Order Rate by 101%

Clocks and Colours is a Toronto-based brand renowned for its handcrafted, heavy-duty jewelry inspired by the rugged spirit of the North American frontier. Their collections, featuring sterling silver rings, pendants, and bracelets, cater to individuals seeking bold, statement-making accessories. With a strong online presence and a dedicated customer base, Clocks and Colours has established itself as a leader in the niche market of artisanal men's jewelry.​

In ecommerce, strong email campaigns can only be effective if they reach the customer’s primary inbox. But the reality is, many promotional emails get filtered into spam or the promotions tab—dramatically reducing visibility, engagement, and potential revenue. Even brands like Clocks and Colours, with powerful branding and loyal fans, face the risk of underperforming campaigns due to email deliverability issues. Without consistent inbox placement, campaigns lose impact and ROI suffers.

To tackle this issue, Clocks and Colours turned to Maverick’s Inbox Placement Optimizer. The tool refines the technical underpinnings of each email, leading to better inbox placement with major inbox clients like Gmail and Apple Mail. Instead of getting buried in promotions or spam, their campaign emails are far more likely to reach the main inbox where customers actually see them.

Maverick's Inbox Placement Optimizer automatically optimized their campaign emails and Clocks and Colours significantly increased the likelihood of landing in the primary tab. The integration was seamless and required no changes to content or manual effort from their team—yet the results were immediate: better visibility, stronger engagement, and a noticeable uplift in revenue.

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