How Corkcicle Elevated Email Visibility And Increased Their Order Rate by 44%

Corkcicle is a modern lifestyle brand known for its trend‑setting insulated drinkware, coolers, barware, and accessories that bring functionality and style to everyday hydration and entertaining. With its signature triple‑insulated products and vibrant aesthetic, Corkcicle has become a favorite among consumers looking for premium design that performs in the real world.

The brand’s growth has been fueled by a strong direct‑to‑consumer ecommerce presence, innovative product launches, and a vibrant community of fans who share Corkcicle’s focus on design‑led utility. By combining playful branding with high‑quality products, Corkcicle has carved out a distinct position in the competitive drinkware and gift market.

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Even strong email campaigns can be hindered by a common industry issue: email inbox placement. Many well‑crafted marketing messages get relegated to spam or the promotions tab, where fewer subscribers see them, dramatically reducing open rates, engagement, and conversions. This reality affects brands and the agencies/lifecycle teams that manage their email programs alike. If emails aren’t landing where subscribers check most (the primary inbox), campaigns don’t reach their full potential, which translates to lost visibility and unrealized revenue.

To address this, Corkcicle implemented Maverick’s Inbox Placement Optimizer across their email campaign sends. The tool increases the likelihood that messages land in the primary inbox instead of being filtered into promotions or spam, meaning subscribers see the brand’s offers, product drops, and lifestyle content directly when they check their mail. Corkcicle simply integrated Maverick Optimizer once and it started running automatically on campaign emails they were already sending; no content rewrites or creative redesigns required. With stronger inbox placement, Corkcicle’s email programs drove better engagement and delivered more value from every send.