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How Evry Jewels Boosted Email Reach and Saw a 238% Uplift in Placed Orders on Their Campaigns
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Background
Evry Jewels is a modern jewelry brand offering minimalist, versatile pieces designed for everyday wear. With clean aesthetics and thoughtful design, the brand has quickly built a following among consumers looking for high‑quality jewelry that blends style with simplicity. Their collections include rings, necklaces, bracelets, and earrings, all crafted to elevate personal expression and complement any wardrobe.
Evry Jewels has grown its online presence through strategic social media engagement, influencer collaborations, and a focus on building community around accessible yet refined design. By leaning into digital storytelling and curated collection drops, they’ve connected with a broad audience of style minded shoppers.
Results
238%
Overall increase to campaign conversion rate
61%
Overall increase to campaign click rate
$5,795
ADDITIONAL dollars per campaign!
By improving inbox placement, Evry Jewels turned routine email sends into a more impactful revenue channel, maximizing the effectiveness of every email without extra work. Evry Jewels experienced notable uplifts in key email metrics like:
Challenge
Even with strong creative and compelling product messaging, email marketing success depends heavily on inbox placement. Many well crafted promotional emails are filtered into spam or the Gmail promotions tab, where subscribers are less likely to see them, resulting in lower open rates, engagement, and conversions. This is a common challenge brands face and something that lifecycle teams and agencies alike must contend with when optimizing email performance. For Evry Jewels, inconsistent inbox placement meant that key campaigns weren’t reaching their fullest audience, leaving engagement and revenue potential untapped.
Solution
Evry Jewels implemented Maverick’s Inbox Placement Optimizer to improve where their email campaigns landed. The tool significantly increased the likelihood that messages appeared in subscribers’ primary inboxes, instead of being relegated to promotions or spam folders. This improved placement boosts visibility, making it more likely recipients open, click, and convert from each message. The integration was fast and simple. Once set up, the Maverick Optimizer started running on all their campaign emails automatically, without any content edits or creative redesigns needed and immediately unlocked better inbox performance and engagement.