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How Flowium Used Maverick’s Optimizer to Boost Alen’s Inbox Visibility and Grow Placed Orders by 45%
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Background
Alen® is an Austin‑based innovator of trusted, top‑rated HEPA air purification products dedicated to helping people breathe cleaner, healthier air. With over 20 years of industry leadership, Alen has built a reputation for combining superior performance, quiet operation, and thoughtful design that fits modern homes, offices, and commercial spaces.
Flowium is a growth agency specializing in email and SMS marketing for ecommerce brands. With deep expertise in lifecycle strategy and execution, Flowium partners with clients to elevate retention performance and systematically increase revenue through smarter email flows, segmentation, and optimized campaign strategies.
Results
45%
Overall increase to campaign conversion rate
12%
Overall increase to campaign click rate
$2,631
ADDITIONAL dollars per campaign!
By enhancing inbox placement through Maverick, supported by Flowium’s lifecycle expertise, Alen transformed email into a more powerful and reliable source of revenue, all without adding manual effort or redesigning campaigns.
Challenge
For many DTC brands, including both internal teams and agencies like Flowium. a persistent yet under recognized challenge in email marketing is inbox placement. Even high quality campaigns with compelling content can get filtered into the promotions tab or spam folder instead of the primary inbox. When emails aren’t seen, engagement and revenue suffer, limiting the channel’s effectiveness. Alen, despite having strong creative and loyal customers, faced this industry wide reality where standard sends weren’t always reaching the most valuable placement possible, leaving conversions and revenue on the table.
Solution
To address this, Alen and Flowium implemented Maverick’s Inbox Placement Optimizer across their campaign emails. The tool makes it significantly more likely for emails to land in the primary inbox of subscribers instead of being filtered into promotions or spam. Instead of competing with dozens of marketing emails, Alen’s messages now show up where customers are more likely to notice them, often driving stronger opens, clicks, and engagement. The integration was simple: Alen and Flowium added the Maverick Optimizer component to existing campaigns without any content rewrites or creative changes, instantly improving visibility without extra work.