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How Laundry Sauce Improved Email Inbox Placement and Got 99% More Clicks and 20% More Conversions
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Background
Laundry Sauce, founded in 2020 and based in Carefree, Arizona, redefined laundry care with luxury-scented, bio‑enzyme infused detergent pods, dryer sheets, and fabric boosters. The brand collaborates with top perfumers and emphasizes sustainably sourced, plant-based ingredients, positioning itself as a lifestyle choice that celebrates bold scent and high performance
Results
20%
Overall increase to campaign conversion rate
99%
Overall increase to campaign click rate
$2552
ADDITIONAL dollars per campaign!
Laundry Sauce used Maverick’s Inbox Placement Optimizer to ensure their emails landed in the Primary tab, boosting click rates by 99% and conversions by 20%. This led to an average of $2,552 in additional revenue per campaign—without changing their email content.
Challenge
Even strong DTC brands like Laundry Sauce face a major hurdle: ensuring their emails reach the primary inbox. Too often, promotional content lands in spam or the Gmail promotions tab, seriously limiting engagement. For Laundry Sauce, whose campaigns rely on sensory storytelling and email-driven revenue, any drop-off in inbox placement directly hits customer visibility, clicks, and conversions. Consequently, a substantial amount of money was being left on the table.
Solution
To address this challenge, Laundry Sauce implemented Maverick’s Inbox Placement Optimizer. The tool makes it much more likely that the brands' emails land in the primary tab of inbox clients like Gmail instead of promotions. That means instead of competing against dozens of other marketing emails, they now show alongside only a few emails and trigger mobile notifications. More inbox visibility means more opens, more clicks, and ultimately, more revenue.