How Tailored Canvases Boosted Email Inbox Placement and Achieved a 30% Uplift in Placed Orders

Tailored Canvases is an ecommerce brand specializing in custom made canvas wall art, prints, and personalized signs that help customers celebrate home, family, and memories with meaningful decor. Each piece is handcrafted and printed on demand, blending design quality with personal touch to create artwork that resonates in living rooms, kitchens, and gift occasions alike.

The brand has cultivated a strong online presence through social channels and niche community engagement, attracting customers who value personalization and sentimental design. With thousands of positive reviews praising product quality and emotional impact, Tailored Canvases has grown as a go to destination for curated, customized wall art pieces.

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Even well designed email campaigns can fail to deliver results if they don’t reach customers’ primary inboxes. Many promotional emails end up in the Gmail Promotions tab or even spam, resulting in lower visibility, fewer opens, and reduced engagement. This inbox placement challenge is widespread, affecting both brands and the agencies or lifecycle partners who manage their email programs. Without consistent primary inbox placement, campaigns underperform, meaning brands like Tailored Canvases leave engagement and revenue on the table.

To solve this, Tailored Canvases implemented Maverick’s Inbox Placement Optimizer (now part of their email stack). The tool improves the likelihood that campaign emails land in subscribers’ primary inbox instead of being filtered into promotions or spam folders. With better placement, emails are more visible at the moment customers check their mail, leading to more opens and clicks. The integration was seamless and no content rewrites or design changes were needed, just improved delivery results from the same campaigns they were already running.