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How Vitaly Boosted Email Visibility and Got 149% Incremental Placed Orders on Their Campaigns
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Background
Vitaly is a contemporary jewelry and accessories brand known for its minimalist, industrial inspired designs that blend modern fashion with everyday wearability. Born out of Toronto’s creative scene, Vitaly has cultivated a loyal following by offering high quality pieces that appeal to creatives and trendsetters alike. Their collections include chains, bracelets, rings, and unique statement pieces that reflect a modern aesthetic with thoughtful craftsmanship.
The brand’s success has been driven by strong digital engagement, authentic community building on social platforms, and a steady cadence of product launches that resonate with its audience. By staying true to its design centric roots while scaling e‑commerce performance, Vitaly has grown into a recognizable name in the contemporary accessories space.
Results
149%
Overall increase to campaign conversion rate
82%
Overall increase to campaign click rate
$1,746
ADDITIONAL dollars per campaign!
By improving inbox placement, Vitaly turned more of its email sends into impactful revenue drivers, maximizing the effectiveness of their email channel without extra workload. Vitaly saw meaningful improvements across several key performance metrics.
Challenge
Even when brands create compelling email content and offers, a hidden challenge can reduce their impact: inbox placement. Promotional emails often get filtered into the Gmail promotions tab or even spam, where engagement rates drop significantly. This issue isn’t unique to Vitaly, lifecycle teams and agencies alike struggle with ensuring that emails land in the primary inbox where subscribers actually open and engage with them. When top performing campaigns don’t reach the inbox effectively, brands leave engagement, conversions, and revenue on the table.
Solution
To solve this, Vitaly implemented Maverick’s Inbox Placement Optimizer across their campaign emails. The tool makes it much more likely that messages appear in the primary inbox rather than spam or the promotions tab. After just doing a simple integration Optimizer started running automatically on their Klavioy email campaigns. With no content rewrites or creative redesigns required, Vitaly instantly increased inbox visibility. With emails landing where customers are most likely to see them, the brand unlocked higher engagement and better revenue performance from email sends.