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Kaizen Blitz Implements Maverick’s Optimizer for Giordano’s to Boost Inbox Placement and Drive a 39% Lift in Orders
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Background
Giordano’s is a Chicago based pizzeria chain famous for its Chicago style stuffed deep‑dish pizza, a recipe rooted in family tradition and Italian heritage. Founded in 1974 by brothers Efren and Joseph Boglio, Giordano’s has grown from a single restaurant into a beloved culinary institution with dozens of locations across the Midwest and a nationwide following for its legendary pizza.
The Kaizen Blitz is an ecommerce and digital marketing agency that partners with brands to optimize performance across email, web, and customer experience channels. By focusing on strategic growth and operational excellence, The Kaizen Blitz helps clients like Giordano’s extract more value from their existing marketing efforts and scale revenue through smarter automation and optimization.
Results
39%
Overall increase to campaign conversion rate
22%
Overall increase to campaign click rate
$1,582
ADDITIONAL dollars per campaign!
By enhancing email visibility and placement in the inbox, Giordano’s was able to unlock more value from its email marketing, turning routine campaigns into a stronger and more reliable revenue driver, all supported by strategic implementation from The Kaizen Blitz.
Challenge
Even iconic brands face a common reality: strong creative and compelling offers don’t matter if emails don’t consistently reach customers’ primary inboxes. Promotional emails frequently get filtered into the “promotions” tab, where engagement rates drop sharply. This inbox placement problem isn’t unique to individual brands, agencies like The Kaizen Blitz also run up against it when building and managing lifecycle strategies for clients. For Giordano’s, this meant that some of their best offers, seasonal menus, and customer communications weren’t getting the visibility they deserved, leaving clicks and conversions unrealized.
Solution
To tackle this challenge, Giordano’s and The Kaizen Blitz implemented Maverick’s Inbox Placement Optimizer across their email campaigns. The tool makes it significantly more likely that messages land in subscribers’ primary inboxes rather than in promotions or spam folders, where they’re far less likely to be seen. By simply adding Maverick Optimizer to their existing campaign sends, Giordano’s improved inbox placement without rewriting content or redesigning templates. Better placement means more opens, more engagement, and ultimately more revenue from every email send, with no added production effort from the internal team or agency.