Verbose implements Maverick Optimizer for Cakes Body and drives a 79% increase to their campaign conversion rate

Verbose Marketing is a specialized lifecycle marketing consultancy that partners with high-growth brands to build and operate embedded, in-house lifecycle teams. Founded by experienced marketers from companies like Peloton and Casper, Verbose focuses on creating seamless, human-centric customer journeys across email, SMS, and other retention channels. As Cakes Body's lifecycle partner, Verbose identified opportunities to enhance email performance and collaborated with Maverick to implement an effective solution.​

Cakes Body, founded by sisters Taylor Capuano and Casey Sarai in 2022, offers innovative, non-adhesive silicone nipple covers designed for comfort and inclusivity across all body types. Their products have gained significant traction through viral TikTok marketing, leading to rapid growth and recognition in the direct-to-consumer (DTC) space. With a commitment to women's health, Cakes Body donates $1 from every product sold to support related causes.​

In the competitive world of ecommerce, ensuring that marketing emails land in the primary inbox is crucial. Many brands struggle with emails being filtered into spam or promotions folders, which significantly reduces open rates and customer engagement. This common issue can lead to missed opportunities and lost revenue, even for companies with compelling content and strong customer bases. Agencies and consultancies like Verbose Marketing, who manage lifecycle programs for clients, often face the challenge of optimizing deliverability to maximize the impact of their strategies.​

To address this challenge, Verbose Marketing worked with Maverick to implement the Inbox Placement Optimizer for Cakes Body’s campaigns. The tool improves how emails are parsed by major email clients like Gmail and Apple Mail by optimizing the HTML behind them—making it far more likely that messages land in the primary inbox rather than spam or promotions. By simply adding the Maverick Optimizer component to their campaign emails, Cakes Body increased the likelihood of their messages landing in the primary inbox, leading to higher visibility and engagement without additional effort from their team.​