Best brands for engagement or wedding rings in 2023

The digital age has brought forth new avenues for brands in the jewelry sector, especially those specializing in engagement rings and wedding bands. Ecommerce, with its expanding reach and convenience, has emerged as a pivotal platform for these brands.

The year 2023 is not just about technological advancements and futuristic innovations. At its core, it's about deep-rooted traditions taking a modern turn, especially when it comes to symbolizing eternal love. The engagement or wedding ring, a universal symbol of commitment, has gained newfound importance, with couples meticulously choosing the right piece.

Ecommerce sales have completely revolutionized this journey, turning hours-long store visits into a few clicks. And the cherry on top? The incredible rise of AI tools, particularly AI-generated videos, which has made ecommerce retention a reality, giving customers personalized experiences like never before.

How Engagement Rings and Wedding Bands Brands Are Leveraging Ecommerce

The digital age has brought forth new avenues for brands in the jewelry sector, especially those specializing in engagement rings and wedding bands. Ecommerce, with its expanding reach and convenience, has emerged as a pivotal platform for these brands.

Realizing the immense potential of online shopping, these brands have enhanced their digital presence, offering intricate 360-degree views of their products, augmented reality try-ons, and detailed information about the gemstones and metals they use. 

The beauty of ecommerce for these brands is that it doesn't just cater to a local audience; it opens the gateway to a global market. Detailed filters based on stone type, setting, metal, price range, and more make the selection process more personalized and efficient, mimicking the in-store experience while providing the convenience of home shopping.

Furthermore, the ecommerce realm offers these jewelry brands unique opportunities for storytelling, allowing them to weave the narratives of love, commitment, and legacy seamlessly into their digital platforms. Many brands have incorporated customer reviews, real-life stories, and user-generated content to build trust and engage potential buyers more authentically.

With the rise of AI tools and data analytics, personalized recommendations based on browsing history are becoming commonplace, ensuring that every visitor gets a tailored shopping experience. This embrace of technology, coupled with the timeless allure of engagement rings and wedding bands, solidifies the symbiotic relationship between these brands and ecommerce, promising growth and innovation for years to come.

Top Men’s Engagement Rings and Wedding Bands

Manly Bands

John Ruggiero and his wife Michelle, founders of Manly Bands, were personally acquainted with the struggles of finding a suitable wedding ring for men. During their own wedding planning, they encountered a fiasco while searching for John's wedding band. The couple realized that the options available to men were limited, both in terms of style and affordability. This personal experience, combined with their backgrounds in marketing and business development, sparked the idea for Manly Bands​​. They set out to transform the men's wedding ring industry, starting Manly Bands with the goal of providing men with a variety of unique and affordable options. Initially, the company launched with 60 designs.

Manly Bands also tackled one of the biggest challenges in the ring industry: sizing. To address this, they developed a ring sizer box and encouraged customers to order it ahead of time. This solution proved particularly important for their made-to-order rings, which made up a significant portion of their offerings​​. These innovative strategies and a keen focus on customer experience have enabled Manly Bands to grow from a start-up to an 8-figure business in just three years. Today, Manly Bands is a leader in the men's wedding ring industry, continually disrupting a traditionally conservative market with its novel and affordable designs.


Thorum emerges as a modern leader in the world of men's jewelry, offering a refined aesthetic that speaks to contemporary elegance. A visit to their site reveals a focus on sleek designs and impeccable craftsmanship. With a range that encapsulates both timeless classics and edgy modern pieces, Thorum ensures every man finds his style statement.


Ridge stands out with its dynamic collection that seems to mirror the rugged beauty of natural landscapes. Their commitment to durability and design is evident in each piece, blending materials like tungsten and titanium seamlessly. With Ridge, men are assured of rings that are not only fashionable but also built to last.

Revolution Jewelry

Revolution Jewelry truly lives up to its name by offering innovative designs that push the boundaries of traditional men's rings. Boasting a diverse array of metals and intricate patterns, their rings are for those who dare to be different. Every ring tells a story, highlighting Revolution Jewelry’s dedication to uniqueness.

Gentlemen’s Bands

With an emphasis on sophistication, Gentlemen’s Bands curates a collection that resonates with the modern gentleman. Whether it's classic gold or contemporary black tungsten, their range ensures versatility and class. Each ring embodies a sense of refined taste, designed for the discerning man.


Gentlebands offers a harmonious blend of tradition and innovation. Their rings strike the right chord between simplicity and detail, ensuring every piece stands out. With a curated collection that emphasizes quality, Gentlebands ensures that every customer finds their perfect match.

Madera Bands

Drawing inspiration from nature, Madera Bands specializes in wood-inlaid rings that exude rustic charm. Their collection is a testament to sustainable luxury, with each ring showcasing the beauty of natural materials. Madera offers men a chance to wear a piece of nature, blended with premium metals for durability.

Modern Gents

Modern Gents taps into the desires of the contemporary man, offering designs that are both trendy and timeless. Their range boasts of affordability without compromising on quality, ensuring luxury is accessible to all. With a focus on ethical crafting, Modern Gents rings are not just stylish, but also responsible.

Northern Royal

Northern Royal offers a rich tapestry of designs that are as diverse as they are distinctive. From classic bands to unique patterns and textures, their rings cater to a broad spectrum of tastes. Their dedication to quality craftsmanship ensures that every piece is a blend of style and substance.

Antler Rings

As the name suggests, Antler Rings specializes in using genuine antler in their designs, creating pieces that resonate with nature lovers. Each ring is a tribute to the wild, making it a perfect choice for those who appreciate natural elements. With a combination of metals and antler, every ring is a masterpiece in its own right.

Staghead Designs

Staghead Designs places emphasis on handcrafted, custom designs that cater to individual tastes. With materials like wood, antler, and stone at the forefront, their rings exude a raw, earthy charm. Each piece from Staghead is a testament to artisanal craftsmanship and love for nature.

Rustic & Main

Rustic & Main beautifully captures the essence of yesteryears with rings that tell a story. Using reclaimed materials and historic woods, their rings are imbued with a sense of nostalgia. Each piece, handcrafted to perfection, is a beautiful blend of past memories and present love.

Jordan Jack

Jordan Jack simplifies the ring-buying process by offering a unique home try-on experience. With a focus on quality and design, their collection spans from vintage to modern, ensuring every man finds his perfect ring. This brand combines convenience with craftsmanship, reshaping the way men shop for their special ring.

Top Women's Bands and General Jewelers in 2023

Blue Nile

Blue Nile stands as a pioneer in online jewelry shopping, making luxury accessible to a broader audience. Their vast collection ranges from exquisite engagement rings to timeless jewelry pieces. Their emphasis on quality, transparency, and personalized services sets them apart in the ecommerce world.

Brilliant Earth

Brilliant Earth is revered for its commitment to ethically sourced and sustainable jewelry. Their collections beautifully blend traditional charm with innovative designs, ensuring a piece for every taste. The brand's transparency about its sourcing and sustainable practices adds a layer of trust for consumers.


Yadav brings a rich legacy of craftsmanship and quality, with jewelry pieces that radiate brilliance. Their range, especially in diamonds, offers an eclectic mix of classic and contemporary. Furthermore, their emphasis on direct sourcing ensures competitive prices without compromising quality.

Clean Origin

As the name suggests, Clean Origin is dedicated to offering lab-grown diamonds, presenting an ethical and modern choice to traditional mining. Their range is vast, catering to both minimalistic and opulent tastes. Their commitment to transparency and ethical practices has carved them a unique niche in the market.


Kay Jewelers is a household name, synonymous with trust and quality in the jewelry industry. With a spectrum of offerings from engagement rings to memorable gift items, their diverse range ensures something for every occasion. Their emphasis on celebrating love and meaningful moments makes them a favorite choice for many.


Jared offers an upscale shopping experience, blending both timeless classics and the latest trends in their collection. Their custom design services set them apart, allowing customers to bring their jewelry vision to life. Whether it's an engagement ring or a fashion statement, Jared has positioned itself as a premium go-to brand.


With a legacy spanning over a century, Zales has been "The Diamond Store" for countless individuals. Their collection boasts both classic staples and innovative designs, catering to a broad audience. Zales' commitment to quality and exceptional customer service solidifies its position as a top choice.


Holden specializes in crafting custom wedding bands, emphasizing sustainability and ethical practices. By blending traditional craftsmanship with modern technology, they offer personalized pieces that resonate with individual stories. Their commitment to eco-friendly practices ensures every purchase is guilt-free.


Emblem thrives on creating meaningful jewelry pieces that echo personal narratives and values. Their bespoke services and attention to detail make them stand out in the crowded jewelry space. The brand's ethos revolves around crafting pieces that are both personal and timeless.

Shane Co.

Shane Co. brings with it a rich legacy of sourcing and offering conflict-free diamonds and gemstones. Their range, from customizable engagement rings to unique jewelry pieces, showcases their commitment to quality. Their family ethos shines through, ensuring a personal touch with every purchase.

Tiffany & Co.

Tiffany & Co. is an iconic brand, epitomizing luxury and timeless elegance. With the iconic Tiffany blue box, every piece from engagement rings to signature collections radiates sophistication. Their commitment to craftsmanship, sustainability, and innovation has cemented their position as a world-renowned jeweler.

Marke Fine Jewelry

Marke Fine Jewelry is all about redefining modern luxury. Specializing in engagement rings and wedding bands, their pieces exude contemporary elegance while remaining timeless. With a focus on ethical sourcing and sustainability, Marke offers a fresh perspective in the fine jewelry sector.

Enhancing Personalization Through AI-Generated Videos

In an era where personal touch often gets lost amidst the vastness of the digital realm, engagement rings and wedding bands brands have a unique challenge: how to make something inherently intimate and personal, like the selection of a life symbol, feel equally intimate online. Enter Maverick, an AI-powered tool designed to breathe life and authenticity into ecommerce interactions.

Using AI-generated videos, brands can send personalized messages to customers, adding a memorable touch to the shopping experience. Imagine a customer browsing Blue Nile and receiving a video detailing the story behind a particular ring's design or the ethical sourcing journey of its diamond. This integration of storytelling and personalization can make the digital shopping experience feel as special and momentous as the purchase itself.

The heartbreak of cart abandonment is all too familiar in the ecommerce world. Yet, with Maverick, brands have a renewed opportunity to re-engage potential buyers in a manner that's both innovative and touching. 

Consider a shopper who's second-guessing their choice of a wedding band on Zales. Before they drift away, they receive a personalized video, perhaps showing the ring on various hand types, accompanied by testimonials or insights into its crafting process. Such a dynamic and visually appealing approach can effectively transform hesitation into confirmation, ultimately driving up ecommerce sales.

The role of Maverick doesn't just conclude with a purchase. Post-purchase engagement is crucial for fostering brand loyalty, and what better way to achieve this than with a heartfelt 'thank you' in video format? After a customer finalizes their engagement ring purchase from Brilliant Earth, they could be greeted with a video message, showing appreciation, care instructions for the ring, or even sneak peeks into upcoming collections. 

This strategy, powered by AI-generated videos, not only enhances ecommerce retention but turns satisfied customers into genuine brand ambassadors, spreading the word about their cherished shopping experience.


The world of ecommerce is rapidly changing. And in this evolving landscape, AI stands tall as the beacon of transformation. As we dive deeper into 2023, it's not just about selling a product online; it's about providing an experience, a connection. Jewelry brands are encouraged to harness the unparalleled potential of AI-generated videos. Because, in this digital age, it's not just about the ring; it's about the story behind it.

Maverick uses AI-generated video to help ecommerce stores have personalized interactions with each of their customers across their journey. Start boosting your customers’ lifetime value (LTV) today with personal videos at scale!

Want to see Maverick in action? Tell us your name and we will send you an AI generated personalized video.
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