Mastering Email Design: Customize Klaviyo Templates for Your Brand

Buckle up, because we're diving into a masterclass on customizing Klaviyo templates. We're talking about turning the ordinary into the extraordinary and ensuring your emails resonate with your brand’s unique style. Let's unleash the power of email design and make every click a journey to remember!

Welcome to the vibrant world of email design, where every pixel counts, and every template tells a story! In the bustling arena of ecommerce marketing, your email isn't just a message – it's a digital storefront, a personal greeting, and a brand ambassador all rolled into one. And guess what? The design of your email can make or break your customer's journey.

Enter the stage: Klaviyo templates, your secret weapon in crafting emails that aren’t just opened but experienced. These aren’t your run-of-the-mill, cookie-cutter templates. We’re talking about a canvas that’s primed to be splashed with your brand's unique colors, styles, and personality. With Klaviyo, each email becomes an extension of your brand identity, a piece of art that speaks directly to your audience, driving engagement and supercharging ecommerce sales.

But how do you transform these templates from standard to stunning? From basic to breathtaking? Buckle up, because we're diving into a masterclass on customizing Klaviyo templates. We're talking about turning the ordinary into the extraordinary and ensuring your emails resonate with your brand’s unique style. Let's unleash the power of email design and make every click a journey to remember!

Getting Started with Klaviyo Templates

Klaviyo's template offerings are a treasure trove for ecommerce businesses, each one a launching pad for crafting compelling email campaigns. These templates are more than mere layouts; they're strategic tools designed to enhance engagement and drive sales. Let's dive into how you can harness the power of Klaviyo templates, ensuring your emails not only reach inboxes but also resonate with recipients.

Klaviyo offers a diverse range of email templates suitable for various ecommerce needs, from promotional announcements to transactional updates. These templates are crafted with ecommerce best practices in mind, ensuring they are not only visually appealing but also optimized for conversions.

The templates are highly customizable, allowing ecommerce businesses to infuse their brand identity into every communication. Whether it’s tweaking the layout, adjusting the color scheme, or adding unique images, Klaviyo templates provide the flexibility to create distinctive brand experiences.

Accessing and Selecting the Right Templates in Klaviyo

  1. Log into Your Klaviyo Account: Start by signing into your Klaviyo dashboard. If you don't have an account yet, you'll need to create one and integrate it with your ecommerce platform.
  2. Navigate to the Template Section: In the Klaviyo dashboard, locate the ‘Email Templates’ or ‘Templates’ tab. This section houses a library of pre-designed email templates.
  3. Browse and Select a Template: Explore the range of available templates. Klaviyo categorizes templates based on different campaign types, such as welcome series, abandoned cart, or seasonal promotions. Select a template that aligns with your specific campaign objective.
  4. Customize the Template: Once you select a template, you'll enter the customization interface. Here, you can modify various elements of the template to match your brand’s aesthetics and messaging. This includes editing text, changing fonts and colors, adding images, and adjusting the overall layout.
  5. Preview and Save: After customizing, use the preview feature to see how your email will look on different devices. Once satisfied, save the template. You can now use this customized template for your email campaigns.

Remember, choosing the right template in Klaviyo is about finding a balance between the template’s inherent design strengths and the unique elements of your brand. The goal is to create an email that not only captures attention but also encapsulates the essence of your ecommerce brand, driving both engagement and sales.

Customizing Your Brand Style Settings in Klaviyo

Tailoring your brand style settings in Klaviyo is a critical step in ensuring your emails not only communicate but also captivate. Customizing elements like your logo, brand colors, header links, and social icons can significantly elevate the visual appeal and coherence of your email campaigns. Here’s how you can update these settings to reflect your brand’s unique identity:

Updating Brand Style Settings in Klaviyo

1. Access Brand Settings:

  • Log into your Klaviyo account.
  • Navigate to the ‘Content’ option in the Klaviyo sidebar.
  • Click on ‘Images & brand’ and then select the ‘Brand’ tab.

2. Update Your Logo:

  • In the Brand tab, find the option to upload your brand’s logo.
  • Ensure your logo is in the recommended size and format for optimal display across various devices.

3. Customize Brand Colors:

  • Look for the color customization options.
  • Update the colors to match your brand’s color palette. This includes primary, secondary, and any additional colors used in your brand’s style guide.

4. Edit Header Links:

  • Adjust the header section to include links that are relevant to your email content. This might include links to your main website, product categories, or special promotions.
  • Ensure these links are easily accessible and visible in the email layout.

5. Add Social Media Icons:

  • Include social media icons that link to your brand’s social profiles.
  • Choose icons that match your overall design and place them strategically in your email template for better engagement.

Incorporating Universal Content for Brand Consistency

In the world of email marketing, maintaining a consistent brand image across various campaigns is crucial. Universal content in Klaviyo plays a pivotal role in this, acting as a cornerstone for brand consistency.

Universal content refers to common elements that are used across multiple email templates. This includes components like footers, headers, and any reusable blocks that embody your brand's style and messaging.

By using universal content, you ensure that every email you send out, regardless of its purpose or design, carries a consistent brand identity. This repetition solidifies brand recognition and fosters a sense of familiarity among your audience.

Creating and Updating Universal Content Blocks

1. Accessing the Universal Content Feature:

  • In your Klaviyo dashboard, go to the ‘Email Templates’ section.
  • Select a template to edit, or create a new one.

2. Creating a Universal Content Block:

  • In the template editor, identify elements that you want to remain consistent across all emails – like your logo, footer information, or social links.
  • Create these elements as separate blocks.

3. Saving as Universal Content:

  • Once you’ve created a block, save it as universal content. Klaviyo allows you to name these blocks for easy identification.

4. Using Universal Content in Templates:

  • When designing new email templates, insert these universal content blocks instead of recreating each element.
  • This ensures that every email aligns with your brand’s visual and textual style.

5. Updating Universal Content:

  • If you need to update a universal element (like changing social media links), simply edit the universal content block.
  • This change automatically updates the element across all templates that use this universal block, ensuring brand consistency without the need to edit each template individually.

Incorporating universal content in Klaviyo not only streamlines the email creation process but also upholds a cohesive and professional brand image across all customer communication. This consistency is key in building a strong and recognizable brand through your email marketing efforts.

Refining Flows to Match Your Brand Aesthetic

In Klaviyo, email flows are the automated sequences that guide your customers through various stages of their journey. Ensuring these flows align with your brand's aesthetic is crucial for a seamless and engaging customer experience.

Each flow message, whether it's for cart abandonment, welcome series, or post-purchase follow-ups, should reflect your brand's updated style. Consistent visual and tonal branding across these touchpoints strengthens brand recognition and trust.

Start by reviewing all active flow messages. Look for elements that need updating to match your new brand styles, such as color schemes, fonts, imagery, and messaging tone.

Tips for Editing Flow Messages

1. Editing Content and Design:

  • In Klaviyo, navigate to the ‘Flows’ section and select a flow to edit.
  • Update each email within the flow, adjusting design elements like headers, footers, and call-to-action buttons to reflect your new branding.
  • Ensure that the copy within each email is also aligned with your brand’s voice and messaging style.

2. Setting Flows to Manual Status:

  • When redesigning a flow, it’s prudent to set it to ‘Manual’ status. This prevents sending out emails mid-edit, which could lead to inconsistent customer experiences.
  • To do this, go to the flow's settings in Klaviyo and select ‘Manual.’ Once editing is complete and you’ve reviewed the changes, switch the status back to ‘Live.’

3. Testing Before Going Live:

  • Before reactivating your flows, conduct tests to ensure that all elements display correctly and the overall design is cohesive.
  • Use Klaviyo’s preview and test email features to see how your emails will appear in different email clients and devices.

By meticulously refining your flows to match your brand's new aesthetic, you ensure that every automated message your customers receive is a true representation of your brand. This attention to detail not only elevates the customer experience but also reinforces the integrity and professionalism of your brand in the digital marketplace.

Updating Your Most-Used Templates for Campaigns

In Klaviyo, your most-used templates are the backbone of your email marketing campaigns. Keeping them updated with your latest branding is crucial for maintaining a consistent and professional image. Let's explore how to identify and update these key templates, and strategize for more efficient future campaigns.

Identifying and Updating Base Templates

1. Identify Frequently Used Templates:

  • Review your past campaigns to identify the templates you use most frequently. These could be for regular promotions, newsletters, or product announcements.
  • Pay special attention to templates with high engagement rates, as these are proven performers in your campaign arsenal.

2. Updating Templates:

  • In Klaviyo, navigate to the ‘Email Templates’ section.
  • Select a template you’ve identified as frequently used. Click to edit it.
  • Incorporate your new branding elements into the template. This includes updating logos, color schemes, font styles, and any other visual elements that are part of your brand’s updated look.
  • Adjust the layout if necessary to better align with your new branding and optimize for readability and engagement.

Strategies for Efficient Campaign Building

  1. Create a Branding Guideline within Klaviyo:

To streamline the updating process, keep a reference of your new brand guidelines handy within Klaviyo. This can include hex codes for colors, font names, and any specific styling notes. This guideline ensures consistency across all your templates and speeds up the editing process.

  1. Utilize Universal Content Blocks:

For elements that are consistent across all emails, like footers or header designs, use Klaviyo’s universal content blocks. Updating these blocks once will automatically apply changes across all templates where they are used.

  1. Preview and Test:

Always preview and test your updated templates across different devices and email clients. This ensures that your emails look great and function well no matter where they’re opened.

  1. Template Duplication for Similar Campaigns:

Once a template is updated, duplicate it for similar types of campaigns. This saves time and maintains brand consistency. Customize the duplicated template for the specific content of your new campaign, keeping the core branding elements intact.

Revamping Sign-Up Forms for Enhanced Engagement

Sign-up forms are the front-line soldiers in the battle for lead capture in ecommerce. Their design and appeal can be the difference between capturing a lead or losing a potential customer. Customizing these forms to reflect your brand's fonts and colors is crucial in creating a cohesive experience and enhancing their effectiveness.

Sign-up forms are often the first point of interaction for potential customers. A form that resonates with your brand's aesthetic creates a strong first impression and can increase the likelihood of engagement. Consistent use of brand fonts and colors in these forms reinforces your brand identity, helping to build trust and recognition.

Editing Live Sign-Up Forms in Klaviyo:

Accessing Sign-Up Forms: In your Klaviyo dashboard, navigate to the ‘Sign-Up Forms’ section.

Select a Form to Edit: Choose an existing form or create a new one for customization. If editing an existing form, ensure it’s the one currently active on your site.

Customize Design Elements: Update the form’s design to include your new brand fonts and color scheme. This can be done through the form builder in Klaviyo, where you can adjust text styles, button colors, and other design elements.

Update Copy: Ensure the language used in the form aligns with your brand voice. This includes the main copy, call-to-action, and even the small print like privacy policy links.

Preview and Test: Before making the form live, preview it to ensure all elements are displaying correctly. Test the form’s functionality to confirm it captures information effectively and integrates smoothly with your email list.

Setting Default Brand Styles in Klaviyo

Establishing default brand styles in Klaviyo is a crucial step for ensuring brand consistency across your email campaigns. Setting default brand styles ensures that every new email you create starts with a consistent look and feel, reflecting your brand’s identity. This consistency is key in building brand recognition and trust with your audience.

It’s important to note that changing your default brand styles in Klaviyo does not retroactively alter existing email templates or blocks. These changes will only apply to new content you create moving forward. For existing templates and content, you’ll need to manually update them if you want to align them with the new default styles.

By having your brand styles set as default, you streamline the creation process for future campaigns. This saves time and ensures a uniform brand presentation across all your marketing emails. Here’s how to update these styles and understand their impact on your messaging and overall brand presentation.

Updating Default Brand Styles

1. Accessing Brand Style Settings:

  • Log into your Klaviyo account.
  • Navigate to ‘Content’ and then select ‘Images & brand.’
  • Click on the ‘Brand’ tab to access the brand style settings.

2. Setting Up Brand Elements:

  • Logo: Upload your brand’s logo. This logo will be used as a default in new templates and blocks.
  • Colors: Set your primary and secondary brand colors. These colors will appear as default options in the color picker for new emails.
  • Fonts: Choose default fonts that align with your brand identity. These fonts will be automatically applied to new text blocks in your email templates.

3. Saving and Applying Styles:

  • Once you have updated these elements, save your changes.
  • These default settings will now be automatically applied to new content you create, such as new email templates and new blocks within templates.

Integrating Maverick’s AI-Generated Video Content

In the modern marketing landscape, the integration of Maverick's AI-generated video content into Klaviyo email templates is not just an addition; it's a revolution. This integration elevates your email campaigns from a routine communication to an engaging, dynamic brand experience.

In a typical inbox cluttered with text-based emails, a personalized video message is a breath of fresh air. It disrupts the monotony, instantly capturing attention. This isn’t just about being different; it’s about creating an immersive experience that text alone can't achieve.

Maverick’s AI-generated videos offer a level of personalization that goes beyond using the customer’s name. Imagine a video addressing individual customer preferences or their recent interactions with your brand. This kind of personalized engagement can significantly boost open rates and click-through rates.

Videos have the power to evoke emotions more effectively than text or images. By integrating Maverick’s AI-generated videos, you’re not just sharing information; you’re connecting emotionally with your audience. This emotional engagement can lead to stronger brand recall and loyalty.


Remember, in the bustling bazaar of ecommerce marketing, your email is more than a message; it’s a storyteller, an attention grabber, a brand ambassador.

Customizing Klaviyo templates is like tailoring a bespoke suit. Every stitch, every cut, every detail matters. It’s about ensuring that every email you send fits your brand like a glove. This customization isn’t just about aesthetics; it’s about crafting an experience, a connection, a moment of 'Wow, these folks really get me!' with your audience.

And let's not forget the power of personalization and design in driving the success of your ecommerce endeavors. Well-designed, personalized emails don’t just linger in inboxes; they linger in minds, spark conversations, and most importantly, drive clicks and conversions. They transform your email marketing from a monologue into a dialogue, from noise into a melody that resonates with your audience.

And hey, why stop there? Take a leap into the future by integrating Maverick's AI-generated video content into your Klaviyo setup. Imagine the magic of blending personalized videos with your emails. It’s not just about sending out emails; it's about sending out experiences, stories, connections. 

Dive in, explore, and watch as your email marketing strategy soars to new heights, powered by Maverick’s innovative touch. Let's make every email a journey worth remembering!

Maverick uses AI-generated video to help ecommerce stores have personalized interactions with each of their customers across their journey. Start boosting your customers’ lifetime value (LTV) today with personal videos at scale!

Want to see Maverick in action? Tell us your name and we will send you an AI generated personalized video.
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