As e-commerce businesses strive to stand out in an increasingly competitive market, they are continually seeking innovative ways to engage customers and boost sales. Generative AI tools, particularly those used for creating AI-generated video content and personalized experiences, offer a groundbreaking solution. In this article, we will discuss the benefits of using generative AI technology for e-commerce sales and explore the top 10 generative AI tools that e-commerce businesses can use to create personalized videos, optimize product listings, offer personalized customer chatbot support, boost overall customer engagement, and help them get ahead of the game overall.
Understanding Generative AI
It's critical to comprehend what generative AI is before learning how it can enhance your e-commerce operations and sales. Artificial intelligence known as "generative AI" uses machine learning algorithms to generate new data or images. This kind of AI can be applied to a wide range of tasks, such as producing music, writing, and artwork.
In e-commerce, generative AI can be used to create personalized product recommendations, generate unique product descriptions, and even create personalized videos for customers. These tools can help e-commerce businesses stand out from the competition and provide a personalized shopping experience for their customers that can translate into 40% more revenue (McKinsey, 2021).
How Can Generative AI Improve E-commerce Sales
Generative AI can provide a number of advantages and benefits for e-commerce businesses. One significant advantage is that it can help businesses provide a more personalized shopping experience for their customers. By using generative AI to create personalized product recommendations, businesses can increase their chances of making a sale.
Generative AI can also be used to create unique product descriptions that highlight the features and benefits of the product. Businesses that use this kind of content can stand out from the competition and give customers the knowledge they need to make wise purchasing decisions.
Another benefit of using generative AI in e-commerce is that it can help businesses create personalized videos for their customers. You can deploy these AI generated personalized videos at key moments of the customer journey to welcome new potential customers, thank them for a purchase, nudge them to finish their purchase when they abandon cart, and many other use cases. You can also showcase the features of the product in the video and provide customers with a better understanding of how the product works. This type of content can be particularly useful for businesses that sell complex products or services.
Benefits of Using Generative AI Technology
Using generative AI technology in e-commerce has more benefits than just the ones we've already talked about. To start with, generative AI can help businesses save time and resources by automating certain tasks. For example, using generative AI to create product descriptions can save businesses time and resources that would otherwise be spent on manual content creation.
Generative AI can also help businesses improve their customer service by providing personalized recommendations and support. By using generative AI to understand customer preferences and behavior, businesses can provide more targeted support to their customers. You can also create personalized chatbot assistants based on your own data. ChatGPT has shown the world how powerful generative AI chatbots can be. What if you had a ChatGPT responding to customer inquiries or even helping them find the right product in your catalog? You can now find tools like some of the ones listed below that help you do the job.
Another benefit of using generative AI technology in e-commerce is that it can help businesses improve their search engine optimization (SEO).Businesses can increase the visibility of their website, which can result in more traffic and sales, by using generative AI to create original product descriptions and content.
Top 10 Generative AI Tools for E-commerce Sales
There are several generative AI tools available that can help e-commerce businesses improve their sales and retention. Below are ten top generative AI tools that you can use to get ahead of the game:
Solidgrids transforms casual phone photos into marketable product images in seconds. This AI-powered tool can help e-commerce businesses create professional, visually appealing product images that capture the attention of potential customers and enhance the overall shopping experience.
Maverick enables businesses send automated AI generated personalized videos at scale to all their customers. Just record yourself once and Maverick uses AI and Deep Tech to generate endless unique personalized videos where you greet each customer by name. They are great for post purchase thank yous, welcome series, win backs, abandoned cart or incomplete sign up recoveries, etc. This solution will help you boost LTV, improve your engagement and conversions, increase revenue and retention and delight your customers at scale.
Kili is an AI tool that helps e-commerce businesses to create a personal shopping AI assistant for their customers. This virtual assistant helps customers find products with ease, enhancing their shopping experience and driving higher conversions.
Copysmith.ai is an AI-powered tool that helps e-commerce businesses write and launch SEO-focused product descriptions in a matter of clicks. With its optimized content, businesses can improve their search rankings and drive more traffic to their online stores.
Adcreative.ai is a generative AI tool that enables e-commerce businesses to create conversion-focused ad and social media creatives in seconds. By generating visually appealing and targeted content, businesses can capture their audience's attention and drive higher engagement and conversions.
Patterned is an AI-powered tool that generates custom patterns for any product design. E-commerce businesses can use this innovative tool to create unique and eye-catching designs, setting their products apart from the competition and making them more appealing to customers.
CopyMonkey helps e-commerce businesses create optimized AI-powered Amazon listings in seconds. By leveraging AI-generated content, businesses can improve their product listings' performance, leading to increased visibility and sales on the Amazon marketplace.
Voiceflow allows businesses to build conversational AI chat and voice assistants at scale. By incorporating AI-powered chatbots and voice assistants, e-commerce businesses can improve customer support, streamline the shopping experience, and drive higher customer satisfaction.
Lumalabs.ai is an innovative tool that scans real-world items and products, automatically converting them into 3D images. By incorporating 3D visuals, e-commerce businesses can offer customers a more immersive and engaging shopping experience, leading to increased conversions and revenue.
Shulex Voc.ai is an AI-powered tool that provides e-commerce businesses with valuable insights from product reviews and customer feedback. By analyzing customer data, Voc.ai enables businesses to understand their audience's preferences and make data-driven decisions to improve their products and services.
Personalized Videos for Customers Using Generative AI
One of the most exciting applications of generative AI in e-commerce is the creation of personalized videos for customers. These videos can be used to showcase the features of the product, provide customers with a better understanding of how the product works, and even create personalized product demos.
The use of personalized video messages is highly effective in fostering customer retention, boosting lifetime value (LTV), and enhancing the overall shopping experience. Generative AI enables businesses to create tailored videos that welcome customers, express gratitude after a purchase, or gently nudge them to complete a purchase when they abandon their cart. These customized videos not only simplify the understanding of complex products or services but also foster a deeper connection with customers, ultimately increasing their likelihood of making a purchase and cultivating brand loyalty.
Nowadays, tools like Maverick allow business founders or their ambassadors to record themselves once and automatically generate endless personalized versions of their video where they greet each customer by name. They can automate the process of sending the videos via CRM or API integration, saving time and money and significantly improving the customer experience. You can watch some of Maverick's customer video samples here.
How to Create AI-Generated Videos for Your E-commerce Store
Creating AI-generated videos for your e-commerce store is relatively easy. The first step is to use a generative AI tool like Maverick that can help you create personalized videos at scale from just one recording. Once you've selected your use case, you just need to record a base video (i.e., a welcome video message, a thank you video message, etc.) and a 15 minute script video recording based on a script you'll be provided. The latter will help Maverick's AI learn your voice, audio profile, etc. to be able to personalize at scale.
The generative AI tool will then use this data and your video recordings to create personalized videos for each one of your customers based on their names. Once the videos are created, you can integrate your CRM if you want to send the personalized videos in an automated way or you can connect via API to call the right videos to your branded landing pages or app.
Integrating Generative AI Tools Into Your E-commerce Strategy
Integrating generative AI tools into your e-commerce strategy is essential if you want to get ahead of the game. By using these tools, you can provide a more personalized shopping experience for your customers, improve your search engine optimization, and even save time and resources.
To integrate generative AI tools into your e-commerce strategy, you'll need to identify the areas where these tools will be most beneficial. For example, if you sell complex products, you may want to focus on creating personalized videos for your customers where you explain how to use the product right after they purchase it or when they abandon their cart. If you want to improve your SEO, you may want to focus on creating unique product descriptions and content.
Measuring the Success of Your Generative AI Efforts
Measuring the success of your generative AI efforts is essential if you want to continue to improve your e-commerce sales. To measure the success of your efforts, you'll need to track metrics such as website traffic, sales, and customer engagement.
You can use tools such as Google Analytics to track these metrics and identify areas where you need to improve. For example, if you notice that your website traffic is increasing, but your sales aren't, you may need to focus on improving your product descriptions or personalized video content.
Tools like Maverick offer analytics for your personalized video campaigns. You'll be able to track engagement metrics like open rates, click through rates, etc. You will also be able to track how much revenue these personalized videos for customers are driving for attributable use cases like abandoned cart recoveries or win-backs if customers complete their purcases or are won back. All these analytics are critical to your retention strategy and to improve your customer lifetime value.
Future of Generative AI in E-commerce
The future of generative AI in e-commerce is bright. As technology continues to advance, we can expect to see more sophisticated generative AI tools that can help businesses provide a more personalized shopping experience for their customers.
We can also expect to see more businesses adopting generative AI technology to improve their sales and stay ahead of the competition. Early adopters of these solutions will see a major uplift and will stay one step ahead of their competition. As the use of generative AI becomes more widespread, we can expect to see more innovative applications of this technology in e-commerce.
In conclusion, if you want to get ahead of the game in e-commerce, you need to start using generative AI tools. By using these tools, you can provide a more personalized shopping experience for your customers, improve your search engine optimization, and even save time and resources.
In this article, we've discussed the benefits of using generative AI technology for e-commerce sales, growth, and retention and provided you with ten top generative AI tools to help you get started. Whether you want to offer personalized customer support, create personalized videos for your customers, gather insights at scale from customer feedback, or improve your SEO, there's a generative AI tool out there that can help you achieve your goals. So, what are you waiting for? Start implementing generative AI tools into your e-commerce strategy today!