Better Inbox Placement, Better Results: Lilo Social Boosts Current Catalog’s Order Rate by 18% with Maverick Optimizer

Current Catalog is an online destination offering personal checks, address labels, greeting cards, wrapping paper, gifts, and home décor that celebrate occasions big and small. Their catalog‑style assortment makes everyday tasks and special moments feel more personal and connected, appealing to shoppers looking for both practical and thoughtful products.

Lilo Social is a full‑funnel ecommerce growth agency known for driving acquisition and retention for DTC brands. As a Klaviyo Elite partner and multi‑year Inc. 5000 honoree, the agency specializes in lifecycle marketing, helping brands improve engagement, conversions, and lifetime value through strategic email and SMS initiatives.

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Even well‑crafted email campaigns struggle if they don’t reliably land in subscribers’ primary inboxes. Promotional messages can easily get relegated to the promotions tab or spam folder, where open rates, clicks, and conversions drop significantly. This is a challenge not just for individual brands but also for agencies like Lilo Social working across clients to drive meaningful results from email and lifecycle programs. Without stronger inbox placement, Current Catalog’s email efforts weren’t reaching their full potential, leaving engagement and revenue on the table.

To solve this, Current Catalog and Lilo Social implemented Maverick’s Inbox Placement Optimizer. The tool significantly increases the likelihood that campaign emails appear in the primary inbox instead of being filtered as promotions or spam. By simply adding the Maverick Optimizer integration to their Klaviyo account and without rewriting content or redesigning templates, Current Catalog was able to improve visibility where recipients and subscribers actually check their mail. Better inbox placement translates to more opens, more clicks, and ultimately more revenue from the same sends.