From Promotions to Primary: How Ring Concierge Increased Placed Order Rate by 38% on Email Campaigns

Ring Concierge is a luxury jeweler founded in 2013 by Nicole Wegman, originally focused on bespoke engagement rings and bridal jewelry. Over time, the brand has expanded into fine jewelry and ready-to-ship collections, offering everything from engagement rings to necklaces, eternity bands, and gemstone pieces, all while positioning itself as a modern, female‑founded brand making premium jewelry more accessible. Ring Concierge is known for blending craftsmanship, transparency, and a customer‑centric shopping experience (online and in retail locations), which has helped it build a distinctive presence in the luxury jewelry market.

Even for premium brands like Ring Concierge, email marketing’s effectiveness depends heavily on deliverability. Well‑designed campaigns, beautiful product visuals, and compelling offers don’t matter if the emails land in the promotions tab or spam folder where many customers never see them. As a result, open rates, click-throughs, and ultimately conversions can suffer, meaning significant potential revenue remains unrealized. For a company selling high‑value items and relying on email outreach to existing and prospective clients, unreliable inbox placement becomes a critical bottleneck.

Ring Concierge implemented our Inbox Placement Optimizer to address this fundamental bottleneck. By adding Optimizer to their existing email campaigns, the brand boosted the chances of their messages landing in subscribers’ primary inboxes instead of being filtered out to the Promotions tab. This enhanced inbox placement ensures their emails have better visibility among customers, increasing the odds of opens, clicks, and conversions, effectively turning every send into a higher‑impact opportunity.