.png)
We’ll give you a 2 week free trial of Inbox Placement Optimizer, so you can see results first hand. No work required from your end.
How Heatonist Boosted Email Inbox Placement and Placed Order Rate by an Incredible 62%
.png)
Background
Heatonist is a specialty food brand and online marketplace dedicated to elevating hot sauce, spicy foods, and flavor experiences. Known for curating the best products from small batch makers and legendary producers alike, Heatonist caters to spice lovers through thoughtfully selected sauces, peppers, and heat related culinary products. Their portfolio ranges from mild and savory to soul wrenching heat, delighting passionate communities of collectors and everyday food lovers alike.
Through engaging storytelling, educational content, and vibrant community building across social media and events, Heatonist has grown into a go to brand for anyone seeking high quality hot sauces and flavor exploration.
Results
62%
Overall increase to campaign conversion rate
45%
Overall increase to campaign click rate
$3,052
ADDITIONAL dollars per campaign!
By improving inbox placement, Heatonist turned routine messaging into a stronger revenue driver, ensuring more subscribers received and interacted with their hot new drops and offers. Heatonist saw significant improvements in key email metrics.
Challenge
Even brands with passionate audiences and compelling email content face a common challenge: ensuring that campaign emails land in the primary inbox instead of getting lost in the promotions tab or spam folder. When emails don’t reach the primary inbox, open rates fall, subscribers miss key offers and updates, and revenue opportunities slip away. This inbox placement issue isn’t unique to individual brands, it’s something that lifecycle marketers and email teams face across the ecommerce landscape, and without a solution, even well crafted campaigns underperform.
Solution
To address this challenge, Heatonist implemented Maverick’s Inbox Placement Optimizer across their Klaviyo campaign and flow emails. The tool significantly increases the likelihood that messages are delivered to the primary inbox, rather than being filtered by email clients into less visible folders like promotions or spam. As a result, more subscribers actually see the brand’s product launches, flavor drops, and seasonal offerings, where they’re more likely to engage. Heatonist integrated Maverick Optimizer smoothly to their Klaviyo account and no edits to creative or content were required, yet the brand automatically unlocked far better inbox performance and higher engagement from their campaign and flow email sends.