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How ITTD and DS18 Implemented Maverick’s Inbox Placement Optimizer and Drove 38% More Placed Orders From Campaigns
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Background
DS18 is a leading audio electronics manufacturer focused on professional audio equipment for vehicles, including car audio, marine audio, Jeep audio, motorcycle audio, and powersports audio. The brand says its products are designed and engineered in the U.S. and emphasizes loud, distortion-free sound along with durability across demanding environments.
ITTD positions itself as an embedded ecommerce growth partner rather than a traditional agency, working across acquisition, retention, CRO, and operations with hands-on strategy and execution. The firm describes its approach as direct, integrated, and tailored to online brands looking for better conversion efficiency and scalable growth.
Results
38%
Overall increase to campaign conversion rate
40%
Overall increase to campaign click rate
$2,960
ADDITIONAL dollars per campaign!
By improving inbox placement, DS18, with ITTD’s strategic support, turned its email channel into a stronger and more reliable revenue driver, helping more subscribers see, open, and act on its campaigns. After implementing the Inbox Placement Optimizer, DS18 saw strong uplifts in key email metrics.
Challenge
Even when a brand has strong products, compelling creative, and an engaged audience, email performance still depends heavily on inbox placement. Many campaign emails end up in spam or the promotions tab instead of the primary inbox, where subscribers are far more likely to notice and engage with them.
This is also a recurring challenge for partners like ITTD that are responsible for improving lifecycle performance and maximizing return from owned channels. For a brand like DS18, that means product launches, category promotions, and high-intent campaigns may not get the visibility they deserve. When emails are not landing where customers actually check first, open rates, clicks, and revenue all suffer.
Solution
To address this challenge, ITTD implemented Maverick’s Inbox Placement Optimizer across DS18’s campaign emails. The tool makes it much more likely that a brand’s emails land in the primary inbox of clients like Gmail instead of promotions or spam. That means DS18’s campaigns are more likely to show up where subscribers actually see them. More visibility leads to more opens, more clicks, and more revenue from the same campaigns they were already sending.
Implementation was simple. The setup was easy and fast, with no need to rewrite copy or redesign templates.