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How Ruggable Turned Better Inbox Visibility Into 65% More Placed Orders From Klaviyo Campaigns
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Background
Ruggable is a global home decor brand known for delivering products made for real life. In pioneering the washable rug category, Ruggable eliminated the tradeoff between beautiful homes and practical function. With a loyal direct-to-consumer audience and a distinct brand identity rooted in the belief that homes should make room for what matters, Ruggable is an industry leader in design-forward home goods.
Results
65%
Overall increase to campaign conversion rate
49%
Overall increase to campaign click rate
$47,308
ADDITIONAL dollars per campaign!
By improving inbox placement, Ruggable turned its email channel into a more powerful and reliable revenue driver, ensuring more customers saw, engaged with, and purchased from their campaigns. After implementing the Inbox Placement Optimizer, Ruggable saw strong uplifts in key email metrics.
Challenge
Even for a brand with strong demand, compelling creative, and a loyal audience, email performance is heavily dependent on inbox placement. Many campaign emails are filtered into spam or the promotions tab instead of the primary inbox, where subscribers are far more likely to see and engage with them.
For Ruggable, this meant that new product launches, seasonal collections, and promotional campaigns weren’t always reaching their full audience. When emails don’t consistently land in the primary inbox, open rates decline, engagement drops, and meaningful revenue opportunities are lost.
Solution
To address this challenge, Ruggable implemented Maverick’s Inbox Placement Optimizer across its campaign emails. The tool makes it much more likely that emails land in the primary inbox of clients like Gmail instead of being filtered into promotions or spam. With improved placement, Ruggable’s campaigns appear where subscribers actually check email, increasing the chances of opens, clicks, and purchases.
Implementation was seamless: Ruggable simply integrated Maverick Optimizer to their Klaviyo account and it automatically started optimizing campaign and flow emails they were sending regularly. No changes to copy, design, or workflow were required. Just better visibility and stronger performance from existing campaigns and flows.