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We’ll give you a 2 week free trial of Inbox Placement Optimizer, so you can see results first hand. No work required from your end.
How Uproot Clean Increased Primary Inbox Placement and Generated 65% More Placed Orders
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Background
Uproot Clean is a purpose driven personal care brand on a mission to make clean deodorants that actually work, without harmful chemicals or toxic ingredients. Their formulas are designed to be effective, skin friendly, and environmentally responsible, appealing to consumers who want performance without compromise.
The brand has rapidly grown its community through social media, user generated content, and a strong commitment to transparency. Uproot Clean’s focus on product efficacy and sustainability resonates with modern customers seeking better alternatives in the crowded personal care category.
Results
65%
Overall increase to campaign conversion rate
26%
Overall increase to campaign click rate
$2,029
ADDITIONAL dollars per campaign!
By improving inbox placement, Uproot Clean turned more of their email sends into impactful revenue drivers, unlocking greater visibility, engagement, and orders from the messages their audience already want to receive. After implementing Inbox Placement Optimizer, Uproot Clean saw strong uplifts in key email performance metrics.
Challenge
Even brands with trusted products and engaged followings still encounter a common blocker: email inbox placement. Promotional emails frequently get filtered into the spam folder or promotions tab instead of landing in the primary inbox, where subscribers are far more likely to see them. This issue reduces visibility, depresses open rates, and drains potential revenue from campaigns.
This challenge isn’t unique to Uproot Clean, many brands and the teams or agencies that help manage their lifecycle and campaign strategies grapple with the same inbox placement barrier. Without better inbox placement, even strong content and offers can go unseen, leaving engagement, conversions, and revenue opportunities on the table.
Solution
Uproot Clean implemented Maverick’s Inbox Placement Optimizer to solve this challenge. The tool makes it significantly more likely that campaign emails land in subscribers’ primary inboxes instead of being filtered into secondary folders like promotions or spam. When emails show up where subscribers actually check mail, they get opened and engaged with more often. The integration was fast and smooth and Uproot Clean had Maverick Optimizer running in the background optimizing its campaigns automatically. There were no changes needed to email content or design, and no extra work required from the team, yet the brand unlocked far better inbox visibility and performance.