Email marketing is one of the most popular marketing strategies used by ecommerce stores. It can be a great way to turn leads into customers, retain them and increase sales.
Why email marketing?
According to some studies, 64% of small businesses report using email marketing as a core part of their strategy to retain customers and increase lifetime value. They also conclude that email marketing remains the easiest platform to use and brings in the best return for small businesses, yielding the biggest bang for your buck. For every $1 you invest in email marketing, you earn an impressive $36 back.
However, given its widespread usage it has become harder than ever to stand out in your customer inbox these days. How do you gain customers' attention when they are being bombarded by scores of offers from your competitors and others?
What are the benefits of personalized email marketing campaigns
Personalization is one of the best ways to cut through all the noise. Personalized email marketing campaigns are more effective than any generic or traditional email marketing campaigns regardless of how pretty the latter can look. They are more likely to resonate with the recipients, make them feel special and appreciated and get you a response.
You can invest heavily on creating the best looking email with a world class design but if you don't address the customer by name or include an offer based on the customer's specific needs it won't have the same effect. Sometimes the more simple it is and the more authentic and human it feels the better the results. But how can you achieve this at scale?
Best Shopify Apps to successfully achieve personalization at scale
If you own a Shopify store (and even if you don't) pay attention to the top Shopify apps that can help you create smart personalized email campaigns at scale that feel conversational, human and authentic. The best Shopify apps for personalized email marketing campaigns have features like automation, audience targeting and segmentation, face-to-face experience through personalized video messages, tracking, analytics and more.
Top 5 Apps Ranked by Ratings on the Shopify App Store
1. Maverick (5/5 rating on the Shopify App Store)
Adding personalized video messages can make your email marketing campaigns even more effective. You can create a face-to-face connection with your customers and get them excited about your brand in ways that no other medium can achieve. A subject line that reads "I just made a video just for you" will definitely improve your open and engagement rates.
Now imagine being able to call each one of your customers by name on each video message? Mind blowing! With Maverick you only record one video and the tool uses AI to generate unique versions at scale where you call each customer by name.
The setup is easy, it can take less than 30 minutes. It also integrates with Klaviyo and other CRM platforms so you can trigger and send automated emails to each customer with your name-based personalized video messages.
They are perfect for recovering abandoned carts, post purchase thank you's, sending happy birthday videos to your customers, welcoming them and thus increasing retention and brand loyalty.
Pricing: Free trial available with code NeedForSpeed. Pricing varies with volume and number of use cases.
2. Seguno (4.9/5 rating on the Shopify App Store)
Seguno provides merchants with automated email campaign templates that you can use on the fly and can be easily incorporated to new or existing flows. These templates allow you to create welcome series email campaigns, reminders, discount follow ups, coming soon promotions, second or repeat purchase series and much more in a very easy and automated way.
Plus it comes with great analytics and reporting tools to track the performance of your newsletters and campaigns.
Additionally, it has several integrations with other useful tools like Canva to design emails in a very seamless way. It also comes with Facebook integrations, a large collection of email templates, multi-channel options and more.
Pricing: Seguno has a free plan for stores with 250 subscribers or less. Paid plans start at $10 monthly.
2. Omnisend (4.6/5 rating on the Shopify App Store)
Omnisend is great for multi-channel like its own name suggests. It's a powerful tool that allows you to easily send personalized messages across channels like email, SMS, newsletters, Whatsapp messages, push notifications and more.
Omnisend is focused on ecommerce and is built to optimize for the different ecommerce use cases. It offers several automated workflows for the different stages of the customer journey plus the ability to incorporate gift boxes, scratch cards and other incentives to your emails. They also allow you to do customer segmentation in a smart and personalized way.
For your design needs, it also comes with a drag and drop builder that allows you to craft very good looking emails plus personalize them based on your customer data. Like Seguno it offers a good selection of email templates you can choose from.
Pricing: Omnisend is free for stores with 250 subscribers or less. Paid plans start at $16 monthly.
4. Klaviyo (4.2/5 rating on the Shopify App Store)
Klaviyo is one of the pioneers of ecommerce CRM solutions. It is one of the most widely used ecommerce tools out there and it was built exclusively with ecommerce in mind. Despite the higher price, the tool and feature set is one of the most complete you will find.
They can integrate well with Shopify making it easier to get started. They also provide pre-built workflows for your automated flows, pre-designed email and popup templates, dynamic forms and personalization, SMS campaigns, and more
They also have powerful CRM features to keep track of your customers' activity. You can see how much each customer has spent and it even forecasts when they may purchase next. This gives you a controlled view of your customers which makes segmentation and personalization on your emails and flows easier.
Pricing: Free up to 250 subscribers and 500 emails/month. Paid plans start at $30 monthly.
5. Mailchimp (3.4/5 rating on the Shopify App Store)
Mailchimp is one of the veterans of email marketing. Though not made specifically for ecommerce, many ecommerce stores use it and they have an easy-to-use integration with Shopify. Compared to Klaviyo and other platforms, Mailchimp's free plan can be quite generous. You can send up to 5,000 emails a month to 1000 subscribers for free.
This is beneficial for small stores who are getting started since many of the main features are also available for free. They are one of the options with the best free plan out there. Apart from that it comes with an in-built CRM, scroll boxes, embedded and top bars, discount coupons and give away emails, page-level targeting, entry / exit features, analytics, pop ups and more.
They also provide an easy-to-use drag and drop email builder, workflows and automations, predictive segmentation, integration options and more.
Pricing: Free up to 1000 subscribers and 5000 emails/month. Paid plans start at $19 monthly.